Archive for the ‘Marketing’ Category

You can get followers to your twitter account by posting links on your websites. And if you want to generate traffic then you will have multiple websites. It is not hard to find a cheap website designer that can create a site for you and host it for you for under $100 for a year. You can give it a try without investing much.

Placement of Twitter Buttons

Have your website designer place buttons on your websites that connect to your twitter account and do it on every page. Create a site that will draw the traffic of the people you want to follow you. Even a cheap website can have content that will generate traffic if you provide something that people want.

Generate Website Traffic

Some people may want to make a more significant investment in their site and seek a website designer and developer to build and maintain their site(s). These companies can help you generate traffic through search engine rank services. The more traffic you get to your site, the more followers you will gain on your Twitter account.

Who Should Manage Your Company Tweets?

First, this person needs to be able to represent your company. He needs to have the ability to represent management, sales, customer service and other sectors of the organization. This is often a sales person or other member of the company marketing department or management that already interacts with the public. A good communicator is imperative.

Multiple Twitter Accounts

Your marketing manager then needs to study what successful businesses in your industry are doing with Twitter. You may find there is a need to set up multiple Twitter accounts. One may be designed to notify existing customers of updates to their services. Another may be to offer free advice to the public in an effort to turn them into customers. And various other target audiences should be considered.

If Your Company Is Not On Twitter Yet…

So if you haven’t done it, get a Twitter account set up for your business. Have someone get started learning to use this tool. Invite your company contacts to follow you. Follow your industry contacts, industry leaders and even your competitors. You can learn a lot from other people and organizations. Tie it into your blog site if you have one. Services are available that will put initial text of your blog postings on Twitter and provide a link to your blog article.

If you need help, contact us at Business And Social Media, or call Huck Huckabee 704-438-2910.

The Hand Crafted Pen Business

Here is a video on how a craftsman uses a blog and Twitter to market his products. It shows a great example of how a business can use blog posts linked to Twitter to promote it’s unique products.

The video is over 15 minutes and starts a little slow. But some good points are made on how to post your messages and how to create a relationship with your followers.

Show Your Passion

RichardInk is the Twitterer being referred to in this video. He creates hand crafted pens. Every item is unique. When he starts a new projects, he posts it on his blog. And when his post it on his blog, his blog is set up to automatically post on Twitter. When he learns a new trick about his work, he posts it. When he completes a project, he posts it and he posts his asking price for the pen he has just created. When he sells the item, he posts it. Get the idea?

Through his tweets and the logging of his work schedule, Richard allows his followers to see the passion for what he does.

Make Yourself A Human

Outside of his blog Richard is posting his interesting daily activities directly onto Twitter and responding to messages. Notice I said “interesting daily activities” (he doesn’t note every time his is walking into the grocery store). Followers keep track of what he is doing. Of course, they are not watching him every minute of the day but when someone sees an interesting post, they can click on his name and see all of the posts his has made in reverse chronological order.

Take a look at his video and see if you could use this strategy:

I post many of my projects on my SmallBusinessWebsite.com blog and it is linked to post automatically on my Twitter account. What do you post?

I just finished reading a great article by Dan Zarella (click here). He talks about creating “Tweetable Moments” during a presentation. It provides some great strategies that a speaker can use to get his or her audience to tweet about something said in the presentation.

Who Is Your Audience?

Dan’s article focuses on presenters that are operating in front of a large group of people. I do this on occasion when I do my Internet seminars. Many people in business will have such opportunities, but not very often. But, remember, if you are in marketing to any extent, then you probably have daily audiences in various groups of one, two or three people. And there are opportunities in those situations to create “Tweetable moments.”

Keep It Short And Sweet

The tweet your audience is going to send out can only be 140 characters. Then you hope they mention your name to their followers. That way their followers many become your followers. Your audience  may also want to add their own short comment. So if I am going to get these benefits it will require a statement like “Here’s a neat item Huck Huckabee just told me about …” That takes up 51 characters. And remember they may want to leave a longer comment than that. So lets increase this number by 50% and say that we need our “Tweetable quote” to be under 60 characters. So that’s 75 characters for your senders adders and 60 characters for the quote. That is done in five characters under the limit.

Find Tweetable Content

Next, find a Tweetable statement related to you, your business or your industry. In this case I an looking up something on Twitter statistics. On Techcrunch.com there is a headline in a June 8th article that reads: “Costolo: Twitter Now Has 190 Million Users Tweeting 65 Million Times A Day.”

Create The Tweetable Quote

So, let’s create a ” Tweetable quote” from this information. This statement is made in 77 characters. Take “Costolo:” out and we’re down to 68. Edit the statement to “Twitter has 190 million users tweeting 65 million times a day” and you are under the 60 characters mentioned above. And now you have a Tweetable quote that you can share with your contacts during the day that some may repeat for you on Twitter.

Now, lets look at this situation again. The statement above has two very interesting items. This creates an opportunity for two Tweetable quotes and that will leave even more space for your audience to add their desired content.

So if your in the building supply business and you get that information about new housing starts jumping 40% next month, you’ll be able to create your Tweetable quote that your clients can share with their followers.

How do you create Tweetable moments?